Charlotte Tilbury uses them to demo eyeshadow shades: Leading brands are finding creative ways to incorporate GIFs in their marketing. Read on if you want to learn how to make a GIF for Instagram or other social platforms. Content creators can customize every frame of a GIF to send just the message they want. Nearly every major social media platform, from Facebook to Twitter, allows users to create short video loops as content posts using GIF files. So why not use bite-sized “videos” everywhere with GIFs? It’s a quick and effective way to create shareable memes and compelling digital stories for social media promotion. Video is a crucial part of any marketer’s strategy. Or, to think in a slightly more business-oriented way…how about a GIF of your product at work? You can pull it off with something as simple as a dancing taco featured at the top of an email or a cat riding a bicycle in an ad campaign. GIFs are also a great way to show off your sense of humor and humanize your brand to create meaningful connections with the audience. That’s hundreds of words saved by using just one moving image. Here’s one great example of a GIF at work: Fashion editors at The Huffington Post use one to show readers how to style a scarf. How many paragraphs of text would it have taken for us to capture that “bored cat” GIF at the start of this guide? Why Should You Use GIFs for Social Marketing? (See the GIF above.) To reach more of your audience and stand out, you must embrace new content types to get your message across. They work because movement catches the eye and are shareable across multiple platforms. GIFs showcase products, promote offers, grab attention, and connect with audiences. Emotions play a significant role in influencing others, and GIFs are a way to visualize those emotions in a consumable, mobile-friendly digital format. Sure, they’re fun to share with friends and co-workers to express your feelings about Fridays or meetings-that-should-have-been-emails, but they’re also a prime opportunity to amplify your marketing content. As social media took off in the late 2000s, they became a weapon of choice for quick, eye-catching, relatable communication. GIFs have become so ingrained in our digital culture that they’ve become their own form of communication as a meme. GIFs have existed longer than the internet–but they didn’t weasel their way into mainstream internet culture until the early 2000s. The first GIF was created in 1987 by a software developer trying to create animated images with smaller file sizes. In short, a GIF (short for “Graphics Interchange Format”) is an image file that supports animation. It stores multiple image files together, then delivers them sequentially. Why Should You Use GIFs for Social Marketing?.Put Your Videos to Work Create, host, manage, and share your videos.
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